Journal article
Kim, Kyung-Min; Nobi, Benjamin; Lee, Sangwon; Milewicz, Chad (2021). International higher education brand alliance: the role of brand fit and world-mindedness. Asia Pacific Journal of Marketing and Logistics, 34, 418—435
Citation
Kim, Kyung-Min; Nobi, Benjamin; Lee, Sangwon; Milewicz, Chad (2021). International higher education brand alliance: the role of brand fit and world-mindedness. Asia Pacific Journal of Marketing and Logistics, 34, 418—435
Title
International higher education brand alliance: the role of brand fit and world-mindedness
Author 1
Author 2
Author 3
Author 4
Journal
Volume
34
Pages
418—435
Publication year
Primary subject
Language
Permalink
https://w3id.org/digestgel/1673954721-346389
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